A initiative by HCF to reward customers with a tablet loaded with custom apps to improve or maintain their health.
What sounds like a straight forward program was anything but. There was extensive UX/CX work at every stage of the cumbersome process from signing up, to claiming and fulfilling at physical stores.
AGL had a problem with design & branding consistency among their numerous design teams. My task was to audit every consumer facing touch point and create a Design Language System to make it easy for new team members to integrate into the AGL methodology, and for existing team members to work together for the first time to maintain their bespoke design system.
Guidelines were written, along with a colour palette specifically for digital projects which was WCAG 2.0 AA compliant, implement a standardised system for spacing & type and create a comprehensive Sketch component library. A microsite was created to house the information, and a tonne of illustrations to make FRED (Foundational Rules of Experience Design) a little more welcoming to new users.
This one was a colossal UX undertaking which included redesigning the entire canon.com.au portal to include more that simple product information.
We introduced a huge amount of features including photography tips and tricks, facilitation of photography collectives, regular content from ambassadors, professionals and fans, to name but a few.
Crownbet
As a brand chasing market share, CrownBet’s brief was simple: Find new opportunities for growth. So, we connected Aussie sports fans with their perfect NBA team.
The idea was Fanterpreter- a platform that helped users find their ideal NBA team, based on what they loved about teams they already followed.
I was approached by an international clothing brand that was relatively unknown in Australia.
The client didn’t have a huge budget so they asked how they could raise some awareness by being culturally relevant.
The idea was simply to create something that prevented you wearing a similar outfit to a colleague. All with link to purchase.
As the 2015 Rugby World Cup was hosted in England, all games were televised between 1am and 5am. Not ideal if want to watch all the action and still function at work the next day. So we created Rouser for Fox Sports. A simple app that let you get your beauty sleep but not miss any of the real action during a live match.
Rouser is a machine listening system built to analyse and extract information from key live audio sources in order to predict ‘excitement’ events , for example when a player is likely to score a try.
The project involved the analysis and extraction of three key audio sources – network TV commentary, crowd audio and on-field audio signals to predict events of significance.
Once detected, the audience was notified via the app that something of interest was ‘likely’ to happen so they could open their eyes and turn their attention the game.
There isn’t too much to show here i’m afraid as the user experience was as simple as selecting which matches you wanted to be woken during. I have included a behind-the-scenes video so you can see how it worked.
